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People systems for startups that want to scale without losing what makes them special.

We help founders and People leaders build clear, equitable, low-bureaucracy processes—so hiring, performance, and culture keep up with growth.

  • Clarity in roles, growth, and expectations
  • Consistent management (without corporate overhead)
  • A culture you can actually sustain as headcount climbs
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Built by operators and org psychologists with 10+ years experience
across HR SaaS, ops, and talent strategy.
Framework

Our Success Assessment Framework

Every engagement starts with a baseline and ends with a clear readout. We define what “success” means with you up front, track progress through leading and lagging indicators, and make sure you can see what’s working—before the engagement ends.

What you get

  • Baseline assessment (Week 1)
  • Success scorecard + targets (Week 2)
  • Checkpoints (biweekly/monthly)
  • Final readout + next-step plan (end)

How we work

  • Diagnose (listen + data)
  • Align (define success + decision principles)
  • Design (systems + templates)
  • Implement (pilot + enablement)
  • Measure (scorecard + iteration)
Our Services

Strategic people and culture design

for startups that want to scale with intention. Whether you're building your first performance review process or rethinking your org design, we offer high-impact, no-fluff solutions that meet you where you are.

Foundations First

Build the systems and rituals that shape your culture from day one.

Build & Scale

Create clarity, consistency, and equity as you grow.

Align & Thrive

Optimize your culture, systems, and strategy to go the distance.

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About Us

Meet Our Leaders

Our diverse team of leaders brings decades of experience and a shared passion for innovation.

Patty Martinez

Patty Martinez

Co-Founder

Patty is an industrial and organizational psychologist with over a decade of experience in global HR SaaS, financial services, and transportation & logistics companies.

Thushy Muruges

Thushy Muruges

Co-Founder

Thushy has over a decade of experience in operations & talent strategy and a passion for building equitable people processes.

Let’s Build the Team You’d Want to Work For

If you're ready to design people systems that actually reflect your values...

Let's Talk